Category: TV Commercials


Britain has been known for its very macabre and grotesque collection of Public Information Films (PIFs) over the years: including (but by no means limited to) the “Dark and Lonely Water” which showed a black-hoodied figure haunting children who’d succumb to many unfortunate circumstances – and thus their inevitable deaths – by drowning in deep waters, in turn traumatising a whole generation of children (including my own mother) back in the 1970s. Unfortunately, times have changed since then. We don’t have haunting public information films being produced anymore, especially since the death of the long-lived, and long-loved, Central Office of Information (COI) in 2011.


We all have our favourite commercials which we can’t help but love… unless you’re a boring sod and absolutely despise commercials, of course. Not every commercial has artistic depth, I agree (think of those bloody annoying Cillit Bang ads with the overly-obnoxious Barry Scott screaming down your earholes). But to me, commercials aren’t just about the cliché sort of “advertising something” or “selling a product” – it’s about the creativity behind them. We may not necessarily go out of our way to buy the associated product at the end of the commercial, but that doesn’t stop us appreciating the creativity, and brilliance of that commercial. Maybe it’s just me. Maybe I need to go outdoors more. But I have always absolutely adored commercials since I was a young child.