Category: PIFs

TOP 10: MOST EFFECTIVE BRITISH ADVERTS

Britain has been known for its very macabre and grotesque collection of Public Information Films (PIFs) over the years: including (but by no means limited to) the “Dark and Lonely Water” which showed a black-hoodied figure haunting children who’d succumb to many unfortunate circumstances – and thus their inevitable deaths – by drowning in deep waters, in turn traumatising a whole generation of children (including my own mother) back in the 1970s. Unfortunately, times have changed since then. We don’t have haunting public information films being produced anymore, especially since the death of the long-lived, and long-loved, Central Office of Information (COI) in 2011.

TOP 40: SCARIEST ANTI-SMOKING COMMERCIALS

Tobacco is the single biggest cause of cancer in the world, killing nearly 6 million people each year – with half of its users gradually being killed by smoking-related diseases. In order to tackle tobacco use and highlight its consequences on not just smokers themselves, but also others around them, hard-hitting anti-tobacco advertisements have been created to graphically portray the consequences of smoking. This countdown includes 40 of the most graphic, shocking and effective anti-smoking commercials to have ever been produced.